Cherry trees in bloom

Donate where you help the most!

We simplify tax-deductible giving from Estonia to the world's most effective charities.

As ordinary people, we can do an extraordinary amount of good.

If you earn the average salary in Estonia, you are among the
richest 8.5% in the world.

World income distribution. The top 10% in the world earn over €1,400 net a month, the top 5% over €2,130, and the top 1% over €4,170, adjusted for purchasing power in Estonia.

Incomes are adjusted for purchasing power parity (PPP) in Estonia. Sources: Statistics Estonia⁠ and Our World In Data⁠

Because of drastic global inequality, an "ordinary" person living in a high-income country is among the richest 10% of people in the world.

As people with high incomes, we have an extraordinary opportunity to improve the state of the world.

With this tool you can compare your income with the incomes of everyone in the world:

If you donate wisely, you can do
100 times more good.

Chart of charities' impact. Some charities can be 100 times more effective than others.

Many people are sceptical about the impact of donating. And with reason. The reality is that not all charities are equal. Most do good work, but the difference between good and excellent can be substantial.

Nearly 20 years of research into the impact of charities has shown that the best charities can have 100 times more impact⁠ per euro.

On Anneta Targalt we introduce the most effective charities, where your donation can do as much as possible to help solve the world's most pressing problems. We make donating to them simple, with an Estonian income tax refund.

Our supporters

For me it's important to support charities that solve important problems as effectively as possible. Our time and money are limited, so we should make smart choices to maximise the impact of what we do. If more people in wealthier countries (including Estonia) gave 10% of their income to effective charities, many global problems could be solved much faster!

Martin Villig
Martin Villig
Co-founder of Bolt

I donate systematically because I can, and because I believe that everyone who has achieved financial freedom should do so to improve the wellbeing of people, animals and the environment around the world. In Estonia, where it makes the most sense to hold assets in a company and 10% of the company's previous year's profit can be donated with a tax benefit, that's a good goal to set.

Märt Lume
Märt Lume
Co-founder of Futuclass

I have been involved in effective giving for almost 18 years; its focus on numbers and arguments makes it more like entrepreneurship than traditional charity, yet unlike business, effective giving can address problems in areas where it is hard to make a profit.

Jaan Tallinn
Jaan Tallinn
Co-founder of Skype

People usually donate because they want to help, to be useful. Donating to the charities GiveWell recommends is the simplest way to be sure that, according to the best available knowledge, your donation does as much good as possible.

Urmo Kübar
Urmo Kübar
Head of the Praxis think tank

The average Estonian is among the richest 9% of people in the world. That puts many of us in a position to help many people, not only in Estonia but also in poorer parts of the world, without sacrificing our own wellbeing. I think we should use that opportunity.

Risto Uuk
Risto Uuk
Head of European Policy and Research, Future of Life Institute
Hea annetuste koguja (Good Fundraiser) logo

Anneta Targalt follows the good practice of fundraising⁠.