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New Incentives

What problem does New Incentives work on?

New Incentives works in northern Nigeria. Nigeria has the highest child mortality rate in the world⁠: in 2024, about 1 in 9 children there died before turning five. A child born in Nigeria is almost 60 times more likely to die before their fifth birthday than a child born in Estonia. An estimated 40% of deaths among children under five are caused by diseases that vaccines can prevent.

What does New Incentives do to solve the problem?

Why is New Incentives among our recommended charities?

New Incentives is among the most effective charities recommended by the independent charity evaluator GiveWell. New Incentives' work has been evaluated in a randomised controlled trial, which provided evidence of the programme's large impact. Without the programme, about a quarter of babies received all the vaccines they needed; with the programme, about half did.

Why donate through Anneta Targalt?

We simplify tax-deductible giving from Estonia to the world's most effective charities. On our platform you can donate to several organisations at once and choose how your donation is split between them. Donations made through Anneta Targalt are automatically included in your Estonian tax return. Donating through Anneta Targalt has no transaction fees, and because we pass the donations collected so far on to the charities once a quarter, the transfer fees stay minimal thanks to the larger amounts.